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Coaching
90-Day Build Sprint6 sessions. One phase forward. $1,497. Build PartnershipOngoing strategic coaching. $1,100/mo. Build PrivatePremium 1:1 advisory. $3,500/mo.
Tools
AI Visibility Audit53 checks. See how AI sees you. Free. AEO Fix PackWe fix what the audit finds. $497. AI Visibility MonitorOngoing tracking. From $49/mo.
Framework
The Build Framework Phase Check Diagnostic Writing
More
Pricing Results Start Here About Anthony
Builder. Operator. Coach.

I build what I teach.I teach what I build.

Coaching for founders and business owners who have proven their model and are stuck inside it. Intelligent tools for any business. A methodology for building companies that run without the founder.

Everything I sell, I built for myself first.

What I Build

Two lanes. One methodology.
Everything runs without me.

01

Coaching for Operators

Entrepreneurs, CEOs, and founders who have proven their model and are stuck inside it. The Build Framework identifies the phase, the block, and the next system to build.

90-Day Build Sprint →
02

AI Visibility Tools

How AI engines find, cite, and recommend your business matters now. The Audit scores it. The Fix Pack repairs it. The Monitor tracks it over time. Any industry, any platform.

Run the free audit →
5 → 100+
Team built from scratch
2 Countries
Operations designed and ran
Person 5
Walked in as person five. Left when the team was over a hundred.
Still Running
The systems outlasted the builder.
"You are exceptionally good at what you do. That is exactly why your business cannot run without you. I fix that."
Anthony Spitaleri
The Method

Find. Build. Anchor.

Three phases. One stage forward. That is the commitment.

01

Find

I locate where your business actually is. Not where you think it is. Phase determines everything. Most operators are solving the wrong problem because they have the wrong diagnosis. We start by getting honest about where you are.

02

Build

One thing matters most at your phase. We identify it and build it. AI tools, SOPs, delegation structures, lead systems. Whatever your phase requires.

03

Anchor

Every session opens with accountability. Every session closes with a commitment you name. What gets built stays built.

The Build Framework

Every business is at a phase.
Phase determines everything.

Phase 1
Prove
Get to consistent revenue. Validate the model. Stop guessing.
Phase 2
Structure
Document what works. Build SOPs. Create the playbook.
Phase 3
Leverage
First hire or first automation. Move from doing to directing.
Phase 4
Scale
The business grows without you. Systems run. People own outcomes.
Phase 5
Own
The business is transferable. You choose to be there.
Coaching Outcomes

The patterns that keep showing up.

Anonymized patterns from recent coaching sessions. Names and specifics withheld. The same problem shape keeps showing up across different industries. The move that breaks it does too.

Brand new founder

No active pipeline when we started. One session on lead strategy. Next session, leads in hand.

Long-stalled prospect

Had been circling for years. One session on the specific block that kept it stuck. Signed within days of that session.

Stuck at referrals

Strong network, zero referrals coming in. One session on the ask. Two weeks later, referrals delivered.

Under pressure

Founder facing financial pressure from a separate setback. Continues coaching because the work produces regardless of the storm.

Coaching

I coach operators who have proven their model and are stuck inside it.

Founders and business owners at $200K to $700K, building the structure that gets them past the first million. Doctors, founders, agency owners, executives. People who are exceptionally good at what they do. That is exactly why their business cannot run without them.

This is not motivation. This is not a course. This is a strategic partner who builds with you, holds you accountable, and will not let you hide from the real problem.

Book a Strategy Call
Results

Real outcomes from coaching clients and product users.

Leads in 2 weeks.
Technology entrepreneur. Came in pre-revenue with no pipeline. We identified his ideal client, pricing model, and addressable market in the first session. Qualified leads within 14 days.
Technology Startup Founder
Phase 1 → Phase 2
Recurring revenue found on day one.
Wellness business owner running every session personally. We found $80/month recurring in her existing client base with zero additional overhead. Then built the system to multiply it.
Wellness Business Owner
Phase 1 → Phase 2
Full infrastructure in one sprint.
IT management startup. Built the complete operational backbone: drive structure, client vault, sales pipeline, and freemium lead generation system. Idea to revenue-ready in 90 days.
IT Services Founder
Phase 1 → Phase 2
71 → 83. First Fix Pack.
AI Visibility score jumped 12 points after deploying the Fix Pack. Schema, structured data, AI crawler rules, and citation optimization. Deployed in one session.
Authority Site
AEO Fix Pack
Stayed through the hardest season.
CEO in the most difficult stretch of his business. He chose to keep coaching through it instead of cutting costs. That decision changed the trajectory.
CEO
Coaching Client
Free Tool

See how AI engines see your business.

53 checks. 8 pillars. 5 AI engines tested live. ChatGPT, Gemini, Perplexity, Grok, and Claude. Instant results. Works for any business, any industry.

... businesses scanned

The Sunday Email

One idea. Every Sunday.
Three minutes.

Building, operating, and the systems that make both possible.

Recent Writing
What Is Next

Find out where you actually are.

Take the free Phase Check to know your phase. Run the free AI Visibility Audit to see how AI sees your business. Or book a call and we figure it out together.