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Coaching Agreement

Version: April 3, 2026 · Supplements the Terms of Service and Privacy Policy

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1. Parties

This Coaching Agreement ("Agreement") is between Anthony Spitaleri LLC, a Florida limited liability company ("Coach," "we," "us"), and the individual or entity executing this Agreement ("Client," "you").

This Agreement governs the coaching engagement identified at the time of purchase. It supplements the Terms of Service and Privacy Policy at anthonyspitaleri.com. In the event of a conflict between this Agreement and the Terms of Service on matters specific to coaching, this Agreement controls.

2. Engagement Tiers

TierStructureInvestmentCommitment
Build Sprint6 sessions over 90 days. The Build Framework (5 Phases). One system built and operational.$1,497 one time90 days
Build PartnershipOngoing 1:1 sessions at agreed cadence. Strategic support, accountability, session summaries and action plans.$1,100/month or $2,997 paid in full3 months minimum
Build PrivatePremium 1:1 access. Priority scheduling, voice and text access between sessions, AI infrastructure installation (Brain).$3,500/month or $18,997 paid in full6 months minimum

The specific deliverables, session cadence, and communication channels for your engagement are confirmed during onboarding. That onboarding scope becomes part of this Agreement by reference.

3. Payment Terms

All purchases are final. All payments are due in advance of services rendered. There are no refunds for coaching services except as specifically provided under the Sprint Guarantee (Section 6).

Build Sprint: Full payment ($1,497) is collected at checkout before the first session is scheduled.

Build Partnership: Monthly payments ($1,100) are charged on the same calendar date each month via Stripe. Pay in full option ($2,997) is collected at checkout.

Build Private: Monthly payments ($3,500) are charged on the same calendar date each month via Stripe. Pay in full option ($18,997) is collected at checkout.

Failed payments. If a payment fails, Coach will notify Client via email. Client has 5 business days to resolve the payment issue. If payment is not resolved within 5 business days, the account enters default (see Section 12).

No refund for delivered sessions. Sessions that have been delivered are non-refundable regardless of outcome. This does not limit the Sprint Guarantee (Section 6).

4. Minimum Commitment and Early Termination

Build Sprint

The Sprint is a single engagement with a defined 90 day scope. The full $1,497 is due at checkout and is non-refundable except under the Sprint Guarantee (Section 6).

Build Partnership (3 Month Minimum)

Client commits to a minimum of 3 consecutive months. If Client terminates the engagement before completing 3 months, the full remaining balance for the 3 month minimum is due immediately. For example, if Client cancels after 1 month, the remaining 2 months ($2,200) are due upon notice of cancellation.

Build Private (6 Month Minimum)

Client commits to a minimum of 6 consecutive months. If Client terminates the engagement before completing 6 months, the full remaining balance for the 6 month minimum is due immediately. For example, if Client cancels after 2 months, the remaining 4 months ($14,000) are due upon notice of cancellation.

After Minimum Commitment

After completing the minimum commitment period, either party may end the engagement with 30 days written notice (email is sufficient). The next billing date after the 30 day notice period is the final charge.

Pay in Full Clients

Clients who paid in full receive access for the full minimum commitment period. No refund is issued for the difference between the pay in full price and the monthly rate for months used if the engagement ends early, as the pay in full discount is contingent on completing the full term.

Default or early termination ends access immediately regardless of whether the client paid in full or monthly. If a pay in full client defaults in month 3 of a 6 month engagement, access to sessions, AI infrastructure, and all coaching services ends at the time of default. No remaining months are honored. The pay in full amount is non-refundable.

5. Sessions and Attendance

Scheduling. Sessions are scheduled by mutual agreement using the booking link provided during onboarding. Coach schedules sessions during the first four weeks of each calendar month. The fifth week (when applicable) is reserved for Coach operations and is not available for sessions.

Missed sessions by Client. Sessions cancelled by Client with less than 24 hours written notice are forfeited. No refund, credit, or replacement session is provided. Sessions not cancelled and not attended ("no shows") are forfeited under the same terms.

Missed sessions by Coach. Sessions cancelled by Coach with less than 24 hours notice will be rescheduled at Client's convenience within 14 days at no additional cost.

Rescheduling. Sessions cancelled by either party with 24 hours or more notice may be rescheduled within 14 days of the original date. Sessions not rescheduled within 14 days are forfeited.

Session format. Sessions are conducted via video call (Zoom or equivalent) unless otherwise agreed. Client is responsible for having a stable internet connection and a quiet environment.

6. Sprint Guarantee

Build Sprint only. If you cannot point to one specific, measurable change in your business after completing the Sprint, you receive a full refund of $1,497.

How the guarantee works

  1. Baseline. During the first session (onboarding), Coach and Client jointly select 1 to 3 specific KPIs tied to the system being built. Examples: revenue from a new channel, number of qualified leads generated, hours saved per week, conversion rate on a specific offer, or any other measurable metric relevant to Client's business. The baseline values are documented in writing.
  2. 90 day measurement. At the end of the 90 day period, the same KPIs are measured using the same methodology. Any measurable positive change in any of the selected KPIs satisfies the guarantee.
  3. Refund process. If no measurable improvement exists, Client sends written notice with evidence (screenshots, analytics, financial records) to anthony@anthonyspitaleri.com within 30 days of the Sprint end date. Coach reviews and issues a full refund within 30 business days.

Guarantee requirements

The guarantee is valid only if Client meets all of the following conditions:

Missing any session or failing to complete assigned work invalidates the guarantee. This is not punitive. The guarantee measures the system we build together. If the work is not done, the system was not built, and the measurement is meaningless.

Verification. Completion of action items is documented through session check-ins and Coach's session records. Coach's records are the authoritative source for determining whether assigned work was completed. Disputes regarding completion status are resolved by reference to these records.

7. Session Recording, AI Processing, and Training

Florida Recording Consent (F.S. 934.03). By signing this Agreement, you consent to the audio and video recording of all coaching sessions. Florida is an all party consent state. This section constitutes your written consent to recording.

Recordings are used for:

AI Training disclosure. Anonymized session data (with all identifying details removed per Section 8) may be used to train, develop, and improve AI systems that support our coaching practice. This includes but is not limited to: internal coaching assistants, session analysis tools, content generation systems, and diagnostic frameworks. AI Training uses anonymized derivative data only. Your name, business name, identifiable details, and raw recordings are never provided to any AI training pipeline.

Third party vendors. Session recordings may be processed by third party transcription and AI services (currently: Anthropic, OpenAI). These vendors operate under API terms that prohibit use of API data for model training. We review vendor policies quarterly.

Recording ownership. All session recordings are the property of Coach. Recordings are never published, shared externally, or made available to anyone outside our internal systems. You may request copies of your session recordings at any time during the engagement.

Revoking consent. You may revoke recording consent at any time by notifying us in writing. Future sessions will not be recorded. Revoking consent does not affect previously recorded sessions, which remain subject to the anonymization and use terms above. Note: revoking recording consent may limit the AI generated summaries and action plans we can provide.

8. Case Study and Content Use (3 Detail Rule)

The 3 Detail Rule. Before any client pattern, story, metric, or insight is used in published content, training materials, or marketing, a minimum of three identifying details are changed. These details include: industry, location, gender, business size, revenue range, business model, or team size.

No published content will be traceable to a specific client. If fewer than three details can be meaningfully changed while preserving the teaching value of the example, the example is not used.

What we may use (anonymized): General patterns, strategic themes, before and after metrics with changed details, methodology effectiveness data, aggregate statistics across our client base.

What we will never use without explicit written consent: Your business name, your personal name, your URL, your exact revenue figures, screenshots of your systems, or any detail that identifies you.

Requesting attribution. If you want to be identified as a client (for testimonials, case studies, or references), you may provide explicit written consent at any time. Consent can be revoked for future publications. Previously published attributed content remains published.

9. AI Infrastructure Access

Applicable to: Build Private tier (and Build Sprint or Build Partnership if Brain installation is included in scope).

Clients who receive access to AI infrastructure (including but not limited to: a Brain installation, AI officer configurations, system prompts, automation scripts, or dashboard access) must sign the Sprint NDA and Brain Acceptable Use Agreement before any installation begins.

The Brain NDA governs confidentiality, acceptable use, data isolation, and post engagement rights related to AI infrastructure. It supplements this Agreement. In the event of a conflict between this Agreement and the Brain NDA on matters specific to AI infrastructure, the Brain NDA controls.

Access is tied to the active engagement. When the coaching relationship ends (for any reason), AI infrastructure access and automation triggers are deactivated within 7 business days per the Brain NDA wind down process. Client retains all data created within their systems.

10. Confidentiality

Client business data. Coach will not disclose Client's business plans, financial data, strategic decisions, operational details, or personal information shared during sessions to any third party without Client's written consent, except as required by law, regulation, or court order.

Coach methodology. Coach's frameworks, system architecture, prompt engineering, content pipelines, AI officer configurations, and methodology are not confidential information of the Client. They are Coach's proprietary intellectual property. Client may not share methodology details beyond what is publicly available on anthonyspitaleri.com.

Anonymized patterns and general insights derived from coaching sessions (subject to the 3 Detail Rule in Section 8) are not considered Client confidential information. Coach may freely use anonymized patterns for content creation, training materials, product development, and methodology improvement without further consent.

Client may discuss the existence of the coaching relationship ("I work with a business coach") but may not disclose specific session content, strategic recommendations, or proprietary tools provided during the engagement.

Client's confidentiality obligations survive termination for 3 years. Coach's obligation to protect Client business data survives termination for 3 years.

11. Session Contributions and Intellectual Property

Ideas, strategies, frameworks, business models, and methodologies discussed during coaching sessions may be incorporated into Coach's general knowledge, methodology, and products. Client does not retain intellectual property rights over strategic concepts, patterns, or approaches shared or developed during sessions.

Exceptions. Client retains all rights to their pre-existing proprietary systems, trade secrets, and intellectual property that existed before the coaching engagement. If Client discloses pre-existing IP during a session, Client should identify it as such at the time of disclosure. Coach will not incorporate identified pre-existing Client IP into Coach's methodology without written consent.

Derivative works. AI generated summaries, action plans, coaching insights, and analytical outputs produced by Coach's systems during the engagement are Coach's intellectual property. Client receives a copy for their own business use but may not redistribute, resell, or use them to build a competing service.

12. Default

Default occurs when:

  • A scheduled payment fails and is not resolved within 5 business days of written notice
  • Client violates the Brain NDA or confidentiality provisions of this Agreement
  • Client engages in harassment, fraud, or refuses to cooperate in good faith

Upon default:

Late payment interest. Amounts past due accrue interest at the lesser of 1.5% per month or the maximum rate permitted by Florida law.

13. Termination

By Client (during minimum commitment): Full remaining balance due immediately per Section 4.

By Client (after minimum commitment): 30 days written notice. Final charge on next billing date after the notice period.

By Coach (for cause): Coach may terminate immediately for harassment, fraud, repeated no shows (3 or more forfeited sessions), or material breach of this Agreement or the Brain NDA. In this case, no refund is issued for delivered sessions. Unused prepaid amounts (if any) are applied as credit toward any future service within 12 months.

By Coach (without cause): Coach may terminate with 30 days notice. Unused prepaid amounts are applied as credit toward any future service (coaching, Fix Pack, monitoring, or strategy call) within 12 months. No cash refund. Client receives a wind down session and transition support.

Upon any termination:

14. Auto Renewal and Pricing

Build Partnership and Build Private engagements automatically renew on a month to month basis after the minimum commitment period at the then-current rate. No action is required to continue.

Price adjustments. Coach may adjust monthly pricing with 60 days written notice (email is sufficient). The adjusted rate takes effect on the first billing date after the 60 day notice period. Client may cancel per Section 13 if the adjusted rate is not acceptable.

Build Sprint does not auto-renew. At the conclusion of the Sprint, Client may transition to Build Partnership or Build Private at the then-current rate.

15. Disclaimer of Warranties

Coaching is not therapy, legal advice, financial advice, or medical advice. We provide strategic business coaching based on experience, frameworks, and analysis. We do not guarantee specific business outcomes, revenue targets, or results beyond the Sprint Guarantee (Section 6).

No express or implied warranties. Coach makes no warranties of any kind, express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. No agent, employee, or representative of Coach has the authority to alter this Agreement or make additional warranties without a written addendum signed by Coach.

You are responsible for your own business decisions and their consequences.

16. Limitation of Liability

Total liability for any claim related to coaching services is limited to the amount Client paid for coaching in the 90 days preceding the claim.

In no event shall Coach be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, business opportunity, or goodwill, arising out of or in connection with this Agreement.

17. Dispute Resolution

Mediation first. Before initiating any legal proceeding, both parties agree to attempt good faith mediation.

Arbitration for claims under $10,000. Disputes where the amount in controversy is less than $10,000 shall be resolved through binding arbitration in Broward County, Florida, in accordance with the rules of the American Arbitration Association. The arbitrator's decision is final and binding.

Litigation. Claims exceeding $10,000 not resolved through mediation may be pursued in the state or federal courts of Broward County, Florida.

Prevailing party. The prevailing party in any dispute is entitled to recover reasonable attorney fees and costs from the non-prevailing party.

Governing law. This Agreement is governed by the laws of the State of Florida.

18. General Provisions

Entire agreement. This Agreement, together with the Terms of Service, Privacy Policy, and (if applicable) the Brain NDA, constitutes the entire agreement between the parties regarding coaching services.

No transfer or assignment. Client may not transfer, assign, or delegate this Agreement or any rights under it to any third party without Coach's prior written consent. Coach may assign this Agreement in connection with a merger, acquisition, or sale of substantially all assets.

Severability. If any provision is found unenforceable or invalid, the remaining provisions remain in full force and effect.

No waiver. Failure to enforce any provision does not constitute a waiver of that or any other provision. A waiver is only effective if made in writing.

Amendments. This Agreement may only be modified by a written addendum signed by both parties. No oral modification or waiver is effective.

Notices. All written notices under this Agreement may be sent via email. Coach's email: anthony@anthonyspitaleri.com. Client's email: the email provided at the time of signing.

Survival. Sections 3 (Payment), 4 (Early Termination balance), 6 (Guarantee), 7 (Recording), 8 (Anonymization), 10 (Confidentiality), 11 (Session IP), 12 (Default), 15 (Disclaimer), 16 (Liability), and 17 (Disputes) survive termination of this Agreement.

Sign Agreement

By typing your name and clicking "Sign Agreement," you confirm that you have read, understand, and agree to all terms above. A confirmation email will be sent to finalize your signature.

Agreement signed.

Check your email for a confirmation link to finalize the agreement. Anthony has been notified and your onboarding will begin shortly.

Questions? anthony@anthonyspitaleri.com