Terms of Service

1. Acceptance

These terms apply to all services and digital products offered by Anthony Spitaleri LLC ("we," "us," "our") through anthonyspitaleri.com.

By purchasing any service, submitting an intake form, running an audit scan, or using any of our products, you accept these terms in full. If you do not agree, do not use our services.

These terms, together with the Privacy Policy and any applicable Brain NDA, constitute the entire agreement between you and Anthony Spitaleri LLC. The Brain NDA takes precedence for matters specific to the Brain product. For all other matters, these terms govern.

2. What You Own, What We Own

You own the work product we deliver to you. Fix files installed on your site, blog posts delivered after payment, coaching action items, business plans, and strategic decisions created during coaching are yours. You may keep, modify, or remove them.

We own the tools, methodology, and systems used to create that work product. This includes our audit tool, fix generator software, content generation pipeline, monitoring scripts, coaching frameworks (The Build Framework, Phase Check Diagnostic, Sprint methodology), prompt engineering, AI officer system, BrainEngine automation, training data, and all proprietary systems. These are not included in any purchase. You are licensing the output, not the system.

Coaching framework license. Coaching clients receive a perpetual, non-exclusive license to apply the frameworks learned during coaching to their own business operations. This license survives the end of the coaching relationship. You may not package, brand, teach, license, or resell the frameworks as a standalone offering or as part of a competing coaching program.

If you are a coach, consultant, or service provider who serves clients of your own: your standard coaching license covers applying the frameworks to operate your own business. It does not cover deploying, teaching, or reselling the frameworks to your clients. If you want to use our methodology with clients you serve, contact us about an Operator License, which is a separate engagement with separate terms.

You may not reverse engineer, copy, distribute, or create derivative works based on our tools, systems, or methodology. Sharing your results, your score, or your before and after report is encouraged. Sharing how the system works is not.

3. AI Visibility Audit (Free Tool)

The AI Visibility Audit at anthonyspitaleri.com/audit/ is free to use. By clicking "Scan My Site," you consent to your business URL being sent to third party AI services (ChatGPT, Gemini, Perplexity, Grok, Claude) to test your AI citation status. By entering your email to receive detailed results, you consent to being added to our email list (Kit). You may unsubscribe at any time.

We store your email, name, business URL, and audit score for the purpose of delivering results and relevant follow up. Audit scan data (score, pillar breakdown, domain) is logged without personal information for aggregate analysis and content creation.

The audit tool is publicly accessible. You may run it independently at any time to verify your score before or after any service we provide.

4. AEO Fix Pack ($497)

Scope of Work

We implement technical AI visibility fixes on your website based on the results of an AI Visibility Audit. Deliverables include:

• JSON-LD schema markup (Organization, LocalBusiness, FAQ, BreadcrumbList as applicable)
• llms.txt file (structured AI engine instruction file)
• Open Graph and Twitter Card meta tags
• AI crawler permissions in robots.txt (GPTBot, ClaudeBot, Google-Extended, PerplexityBot)
• XML sitemap optimization and submission
• Meta tag improvements (title, description, canonical)
• Before and after audit report with documented score change
• 30 minute walkthrough call reviewing all changes

What Is Not Included

Content writing, ongoing SEO, website design, graphic design, Google Ads management, social media management, security audits, hosting management, or any work beyond the specific technical fixes identified by the audit.

Credential Handling

Pre-Deployment Backup

Before making any changes, we create a full database export and file backup of your website. This backup is stored on your server. If any fix causes an issue, we restore your site to its exact pre-deployment state at no additional cost.

Score Improvement Guarantee

Timeline

Fixes are delivered within 72 hours of receiving your completed intake form and website access credentials. The timeline may be extended if you provide incomplete information requiring follow up, your hosting environment presents unforeseen technical limitations, or factors outside our reasonable control (illness, platform outages, third party API downtime) delay access or deployment. We will notify you promptly with a revised estimate.

Authorization

By submitting the intake form, you authorize us to access your website via the provided Application Password, install the described technical fixes, create a pre-deployment backup, and re-run the audit for before and after documentation.

5. AEO Monitoring ($49 to $99/month)

What we do: We re-run the AI Visibility Audit on your website weekly, compare scores, send monthly reports, and alert you if your score drops by more than 5 points in a single week.

What monitoring does not do: Monitoring reports what it observes. It does not diagnose security incidents, fix issues, write content, or manage your website. If monitoring detects a score drop caused by a security compromise, we alert you immediately but resolving the incident is your responsibility. Monitoring is an observation service, not a managed security service.

Cancellation: Cancel at any time. No contracts. No cancellation fees. Your next billing date is your last service date.

6. Blog Machine (Content Service)

What we do: We generate AEO-optimized blog content for your website based on your business, keywords, and voice. Content is delivered as drafts for your review and approval before publishing.

You own every blog post we deliver after payment. You may publish, modify, repurpose, or remove them.

We own the content generation pipeline, prompts, multi-LLM routing system, and methodology used to produce the content.

7. Coaching Services

Engagement Types

• Build Sprint ($1,497): Structured 90 day engagement built around The Build Framework (5 Phases: Prove, Structure, Leverage, Scale, Own). 6 sessions, action plans, accountability. One time payment.
• Partnership ($1,497/month): Ongoing 1:1 sessions at agreed cadence. Strategic support, accountability, session summaries and action plans. 3 month minimum commitment. Pay in full option: $3,997.
• Build Private ($3,497/month): Premium 1:1 access. Priority scheduling, voice and text access between sessions, AI infrastructure installation. 6 month minimum commitment. Pay in full option: $18,997.
• Strategy Calls: Single session engagements for specific business challenges. As quoted, due before the call.

All coaching engagements are governed by the Coaching Agreement, which supplements these terms. The Coaching Agreement covers payment terms, minimum commitments, session policies, the Sprint Guarantee, recording consent, and termination. In the event of a conflict between these terms and the Coaching Agreement on matters specific to coaching, the Coaching Agreement controls.

Confidentiality

Session content is private. We will not disclose your business details, financials, strategies, challenges, or personal information to any third party. We may use anonymized patterns, themes, and general insights for content creation, training materials, and methodology improvement. Anonymization means a minimum of three identifying details are changed (industry, location, gender, business size, or revenue range) so that no published content can be traced to a specific client. No identifying details will be included without your explicit written consent.

Missed Sessions

Sessions cancelled by Client with less than 24 hours written notice are forfeited. No refund, credit, or replacement session is provided. Sessions not cancelled and not attended are forfeited under the same terms. See the Coaching Agreement for full session policies.

Cancellation and Early Termination

Cancellation and early termination are governed by the Coaching Agreement. During the minimum commitment period, the full remaining balance is due immediately upon cancellation. After the minimum commitment period, either party may end the engagement with 30 days written notice. There is no refund for sessions already delivered. Unused prepaid amounts are applied as credit toward any future service within 12 months. After 12 months, unused credits expire. No cash refund.

Disclaimer

Coaching is not therapy, legal advice, financial advice, or medical advice. We provide strategic business coaching based on experience, frameworks, and analysis. We do not guarantee specific business outcomes, revenue targets, or results beyond the Sprint Guarantee defined in the Coaching Agreement. You are responsible for your own business decisions.

8. Brain Product

If you receive a Brain installation (AI knowledge management system) as part of your coaching engagement:

• Your data is yours. Business plans, content, pipeline data, notes, and everything you create inside the Brain belongs to you.
• The engine is ours. Brain architecture, BrainEngine automation, prompt engineering, AI officer system, and underlying system design are our intellectual property, licensed to you for the duration of your engagement.
• Team access. You may grant access to direct employees or contractors working exclusively for your business, provided those individuals execute a Team Confidentiality Acknowledgment (provided by us).
• Acceptable use is governed by the separate Sprint NDA and Brain Acceptable Use Agreement, which you sign before installation.

If coaching ends: We schedule a 30 minute wind-down session to walk you through what continues, what stops, and how to maintain your data independently. You keep your Brain folder and all data. BrainEngine automation triggers are deactivated within 7 business days. The data is yours. The engine is licensed, not sold.

9. Session Recordings and AI Processing

All coaching sessions are recorded for quality assurance, session documentation, and internal system improvement. By accepting these terms, you consent to the recording of all coaching sessions (audio and/or video) in accordance with Florida Statute 934.03.

Recordings are used for:

• Session notes and follow up action items
• Anonymized transcripts used to improve internal AI coaching support systems. All identifying details (name, business name, industry specifics, location) are removed before any AI processing. Anonymized data is never sold, licensed, or provided to third parties.
• Quality assurance and methodology improvement

Recordings are never published, shared with third parties, or made available to anyone outside our internal systems. You may request copies of your session recordings at any time during the engagement.

AI generated derivatives. Insights, summaries, analyses, and coaching suggestions generated by our AI systems using anonymized data are our intellectual property. These derivative outputs do not contain your identifiable information and are used solely to improve the quality of coaching and products we deliver. We do not sell, license, or provide anonymized derivative outputs to third parties.

You may revoke recording consent at any time by notifying us in writing. Future sessions will not be recorded. Revoking consent does not affect previously recorded sessions, which remain subject to the anonymization and use terms above.

10. Data Handling

What we collect: Name, email, business URL, audit scores, intake form information (business details, website credentials, social links), and coaching session content.

How we store it: Data is stored server-side in encrypted, non-public directories on our web server (hosted by Kinsta under a Data Processing Agreement). Website credentials are used solely for deployment and automatically purged. Intake records are automatically deleted after 30 days.

What we do not do: We do not sell your data. We do not share your personal information with data brokers, advertisers, or any third party for their own marketing purposes. We do not retain website credentials beyond the deployment period.

Full details of what we collect, how we store it, and your rights are in our Privacy Policy, which is incorporated into these terms by reference.

11. Data Retention

Retention periods are enforced by an automated script that runs daily. When a retention window expires, the data is permanently deleted from our server. A non-identifying proof-of-service hash is retained indefinitely to document that work was performed.

12. Third Party Services

AI vendor training exclusions. All AI queries use API endpoints, not consumer interfaces. Under current API terms: Anthropic does not use API data to train models. OpenAI does not use API data for training unless opted in. Google Gemini API data is not used for model improvement. We review vendor policies quarterly and update this disclosure if terms change.

13. Cookies and Tracking

This website uses Google Analytics 4, Meta Pixel, and Kit tracking cookies. A cookie consent banner allows you to accept, manage, or reject tracking before any scripts load. Details and opt-out controls are available in our Privacy Policy.

14. Your Rights (CCPA)

California residents have the right to: know what personal information we have collected, delete it, correct inaccurate information, limit the use of sensitive personal information, opt out of any sale (we do not sell data), and receive equal service regardless of exercising these rights.

Email anthony@anthonyspitaleri.com with the subject "Privacy Request." We respond within 45 days.

15. Your Rights (GDPR)

EU/EEA residents have the right to: access, rectify, erase, restrict, object to processing, and port your personal data.

Email anthony@anthonyspitaleri.com with the subject "GDPR Request." You will receive an acknowledgment within 48 hours. We complete your request within 30 days.

16. Aggregate Data and Anonymization

We use anonymized, aggregate data to create educational content and improve our services. Anonymization means we change a minimum of three identifying details (industry, location, business size, revenue range) so that no published data can be traced to a specific business or individual. We never publish your business name, URL, score, or identifiable details without your explicit written consent.

17. Data Breach Notification

In the event of a data breach involving your personal information, we will notify affected individuals within 72 hours of discovering the breach. Notification will include the nature of the breach, the categories of data affected, and steps we are taking to address it. We will also notify relevant regulatory authorities as required by CCPA, GDPR, or Florida law.

18. Client Warranty and Indemnification

You warrant that your website does not contain malware, illegal content, or materials that infringe on the rights of any third party. You agree to indemnify and hold harmless Anthony Spitaleri LLC from any claims, damages, or liabilities arising from the content or condition of your website that existed prior to our engagement.

You warrant that any information you provide (business details, credentials, intake form data) is accurate and that you have the authority to authorize the services described in these terms.

19. Limitation of Liability

We are not responsible for changes to your website made by third parties, hosting providers, plugins, or theme updates after our work is delivered. We are not responsible for your search rankings, AI citations, website traffic, leads, or revenue. We fix technical issues identified by the audit and provide coaching guidance. The business results that follow depend on your content, market, and execution.

Total liability for any claim related to our services is limited to the amount you paid for that specific service in the 90 days preceding the claim.

20. Dispute Resolution

Mediation first. Before initiating any legal proceeding, both parties agree to attempt good faith mediation.

Arbitration for claims under $10,000. Disputes where the amount in controversy is less than $10,000 shall be resolved through binding arbitration in Broward County, Florida, in accordance with the rules of the American Arbitration Association. The arbitrator's decision is final and binding. Each party bears their own costs.

Litigation. Claims exceeding $10,000 not resolved through mediation may be pursued in the state or federal courts of Broward County, Florida.

21. General Provisions

Severability. If any provision of these terms is found unenforceable or invalid, the remaining provisions remain in full force and effect.

No waiver. Failure to enforce any provision does not constitute a waiver of that or any other provision. A waiver is only effective if made in writing.

Assignment. We may assign these terms in connection with a merger, acquisition, or sale of substantially all assets, provided the assignee honors existing obligations. You may not assign without our written consent.

Governing law. These terms are governed by the laws of the State of Florida. Venue for any proceeding shall be Broward County, Florida.

Entire agreement. These terms, the Privacy Policy, any applicable Coaching Agreement, Brain NDA, and any Coaching Scope document constitute the entire agreement between you and Anthony Spitaleri LLC.

Changes. We may update these terms as our services evolve. The "Last updated" date reflects the most recent revision. Material changes will be communicated via email to active clients and subscribers. Continued use of our services after notification constitutes acceptance of updated terms.

22. Contact

Questions about these terms: anthony@anthonyspitaleri.com

Anthony Spitaleri LLC
Davie, Florida