Private business performance coaching
We work on the business you’re actually running.
You don’t need to arrive with a neatly defined problem. Tell us what you’re trying to improve, what’s happening now and where you keep getting stuck.
Who this is for
We work with owners who already have a business and customers who pay for what it does. You want to grow it, make better decisions and improve how the work gets done.
Who this is not for
- Anyone who wants the work done for them. We don’t implement.
- Anyone without a business that customers already pay for.
- Anyone who wants advice and doesn’t intend to act on it.
- Anyone in real-estate sales, while Anthony’s current agreement applies.
- Anyone looking for a course, a mastermind or a room full of peers. This is one private relationship.
You are not buying four conversations
Four calls a month is the schedule. It isn’t what you’re paying for.
You’re hiring a year of judgment on the decisions that shape your business, from someone who is outside it, has run one, and isn’t competing with you for anything.
In practice that means better questions before a consequential decision. Operating experience where Anthony’s is relevant, and a straight answer when it isn’t. Direct challenge when an assumption is doing too much work. Advice when advice is what the moment needs. A running record of what you decided, so no call starts from zero. Clear commitments when the call ends. And a look at what actually happened when we next speak.
The relationship is designed to give you a consistent place to examine consequential decisions before and after you act. That’s what it’s for. What it produces depends on the decisions you make and what you do about them.
How the work actually runs
Bring the real issue. Examine the decision. Choose what you’re going to do. Do it. Look at what happened. Adjust from there.
That cycle is the reason the calls compound instead of repeating.
What we might work on
If sales are inconsistent, we can look at how people find you, what happens in a sales conversation and where follow-up stops. If the team needs more capacity, we can examine the work and its cost before deciding to hire.
Or you may already know which decision you need to make. We can work through the consequences, the people involved and what it will take to put it into practice.
What happens in the conversation
Anthony asks questions, challenges an assumption when it needs examining and offers advice where his experience is useful. Sometimes we need to look at the numbers. Sometimes we need to make a difficult conversation more specific. And sometimes the right next step is bringing in a specialist.
You choose what you want to do. We make the next steps clear and return to them: what happened, what changed and what needs attention now. If something didn’t happen, we look at why rather than simply repeating the commitment.
The business needs to work for you, too. The cost of a decision includes the time and energy it asks of you, as well as what shows up in the accounts.
How the coaching works
It’s one private engagement: you and Anthony. You meet on Zoom four times a month for 45 minutes, at a standing day and time. The engagement runs for 12 months.
Once you’ve joined, we start with a complimentary onboarding session, separate from the four monthly calls. We use it to set where the business is now, what matters most and how we’ll work together between calls.
We keep a shared business plan and a clear record of what you’ve decided, so each call picks up where the last one left off. You own the decisions and the implementation.
Why twelve months
Business decisions don’t arrive one at a time. A hire changes cost and capacity. A new sales process changes the workload. Delegation changes how you manage. A system changes who owns what. Each one lands on top of the last.
A year means we don’t disappear after the decision. We see what it did, and the next decision gets made with that in front of us.
The twelve month term is the structure of the engagement. It isn’t a claim that every problem takes a year, or that anything specific happens on a schedule.
Between calls
Send the question by email when it comes up. Something you’re about to decide, something that changed, or something you want a second read on before you act.
This is for thinking, not for implementation. If it needs real work rather than a reply, it belongs on a call, and we’ll say so.
Whatever we cover between calls carries into the next session, so you’re never re-explaining your own business.
Before we decide to work together
It starts with an inquiry. If it looks like a fit, we’ll ask a few more questions, and then there’s a 20 to 30 minute call. You’re deciding whether Anthony is the right coach for you, and he’s deciding whether he can help. We’ll cover the fee and terms on that call.
If we go ahead, you’ll sign the agreement and make the first payment, and then we book your onboarding.
You won’t be subscribed to the Sunday email or booked into a call just because you inquire.
A few other questions
Why twelve months?
Because decisions land on each other, and the value of an ongoing relationship is that we’re still there when the consequences show up. The term is the structure of the engagement, not a promise about timing.
How is this different from consulting?
A consultant is usually hired to produce the answer or do the work. Anthony is hired to make your thinking about the decision better, and then to hold you to what you decided. You own the decision and the implementation. He’ll give you advice when advice is what’s needed, but he doesn’t take the decision off you.
How is this different from a mastermind or peer group?
A group gives you many perspectives and a room. This gives you one person who knows your business in detail across a year, at a standing time, with no audience.
What if my problem is outside your direct experience?
Anthony will say so. There’s a difference between helping you think through a decision and pretending to be the technical expert in every function. When something needs a specialist, we work out what to bring them and when, and then what to do with what they tell you.
What happens between calls?
You can email Anthony a question as it comes up: something you’re about to decide, something that changed, or something you want a second read on. It’s for thinking rather than implementation, and it carries into the next call.
Do you work with my team?
The coaching is private and one to one, and it isn’t team management. If a decision involves a business partner or an executive, they can join a call when we agree it in advance.
What do I need to share with you?
Enough about how the business actually runs to be useful: what it sells, where revenue comes from, who does what, and the numbers behind the decision in front of you. You decide what you’re comfortable sharing, and we agree how any tools handle it before they’re used.
Is the work confidential?
Yes. What you tell us stays between us, whether or not we end up working together. The specifics are set out in the coaching agreement, which you’ll see in full before you sign anything.
Where does AI fit?
We’re building this company with AI and documenting that work. We can examine where it might be useful in your business. Coaching here is not a done-for-you software implementation service.
We’ll agree any tools and how information is handled before they’re used in our work.
Do we have to work through a fixed program?
The work starts with your situation. Anthony’s Build Framework (Prove, Structure, Leverage, Scale, Own) helps us talk about what a business may need at different stages. It does not decide your problem for you or prescribe the same answer to every owner.
Can I read more before inquiring?
Yes. You can read an example and follow the build, or join the Sunday email. Neither is a requirement for asking about coaching.